"Following the success of Hospitality 2010, published almost five years ago and the feedback we received from you, we wanted to see if our predictions were accurate, and explore once again those trends which we believe will shape the hotel industry in the future. Once again Deloitte dedicated a team of professionals who have spent the past year creating a vision supported by research, analysis and structured interviews with industry leaders.
We are pleased to report that our predictions back in 2010 were on point. The value of brand to the consumer, the growth of emerging markets, the importance of consumer-facing technology and the sourcing, development and retention of human capital have led to success and differentiation in the marketplace.
As we look to 2015, we have extended our focus to sustainability, exogenous events and cycles, and have reached out to our industry experts in the sectors’ which make up the wider travel experience to ensure that we do not lose sight of the impact on our industry from those sectors’ success or failure.
The combination of global economic uncertainty and the resultant impact on the consumer means that, as an industry, action is needed to respond to the new world order. More than ever before, the consumer will be value-conscious irrespective of segment.
Simply put, the opportunity is to be a game changer or a spectator. Which will you be?"
