Venturing Into Catalonia's Remote Priorat

"It all began with wine. In 1989, a group of wine connoisseurs visited the Priorat, an impoverished, mountainous rural area inland from Tarragona, in the Spanish province of Catalonia. They had heard of the region's unique conditions for growing grapes, although the wine being produced was unrefined and usually sold in canisters rather than bottles."

Wall Street Journal,  Link